The truth is, most people get linked to their writing through non-technical means: they write something that leaves clues to their identity, or they share their identity with someone who turns out not to be trustworthy.
I can't help you on those fronts except to tell you to be careful and smart.
Now that you have the arguments for starting a corporate blog, I will share some thoughts on how to get started. Since I have an acquaintance of mine who worked for a law firm, his corporate blog roadmap was written with the eyes of a PR practitioner in a global professional services firm, but can certainly be useful for most organizations.
"Don't neglect the power of a good blogging guide as well!"
Whether you are using Google Analytics to track the stats on your readership or have a Blogger account to share vacation tales, Google offers a full suite of tools that can support your business or personal blog.
Earn revenue from your blog by running relevant ads using AdSense , ask experts from Webmaster Tools how to make your blog more visible in Google searches, and how to enhance your work with applications like Google Calendar or Google Apps .
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