Before You Start To Blog For Your Business

The truth is, most people get linked to their writing through non-technical means: they write something that leaves clues to their identity, or they share their identity with someone who turns out not to be trustworthy.

I can't help you on those fronts except to tell you to be careful and smart.

Now that you have the arguments for starting a corporate blog, I will share some thoughts on how to get started. Since I have an acquaintance of mine who worked for a law firm, his corporate blog roadmap was written with the eyes of a PR practitioner in a global professional services firm, but can certainly be useful for most organizations.

"Don't neglect the power of a good blogging guide as well!"

Whether you are using Google Analytics to track the stats on your readership or have a Blogger account to share vacation tales, Google offers a full suite of tools that can support your business or personal blog.

Earn revenue from your blog by running relevant ads using AdSense , ask experts from Webmaster Tools how to make your blog more visible in Google searches, and how to enhance your work with applications like Google Calendar or Google Apps .

What Is Blogging To The Bank?

You probably already know this but it's Rob Benwell's one and only continuity product which teaches you how to blog like a pro. Hands-free but more importantly hype free. I'm not going to spend a lot of time touting how awesome this product is, but here are some key points to note before you purchase it.

1. You must be able to spend at least a few hours a week doing what he reveals in his book
2. You can make money, but first you need to be able to know how to 'receive money' (more of this on the next blog post
   
3. Ignore the hype of the masses especially about how you can achieve so much with little effort, true wealth takes hard work.
   

Okay, I'm going to stop here for a moment for you to digest and will get to the main point for today. You can't just expect money to fall from the sky when you purchase Rob's "Blogging To The Bank" today.

Instead, in every chapter that you read through spend some decent amount of time putting in work and time into web creation and ultimately, content creation.

-> More About Blogging To The Bank